Minimum Viable Marketing for People Who Hate Marketing

You don’t need to be everywhere, all the time, to get clients. You need one marketing system that works on repeat to get you started. Includes: Build-Your-MVM Worksheet for community members.

Unless it’s what you truly love to do with your time, marketing can quickly begin to feel like an endless game of whack-a-mole. One week you’re on Instagram. Next, you’re fiddling with LinkedIn. Someone says you have to be on TikTok, so you try that.

But you’re not sure if any of it is actually working.

Meanwhile, your billable hours or product creation time keeps getting squeezed, and marketing turns into a low-grade guilt trip:

“I should post something. But I have no idea what.”

Listen, you don’t need to be everywhere, all the time. You don’t even need to be “good” at marketing in the way social media gurus make it seem.

You need a Minimum Viable Marketing system — the simplest possible loop that:

1. Gets you in front of your right people.

2. Earns their trust.

3. Leads them to take the next step with you.

That’s it. No 50-step funnels. No fancy automation. No running yourself ragged.

A solid minimum system can fit into 2–3 hours a week total. Once you lock it in, it works in the background while you get back to the work you actually enjoy.

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Minimum Viable Marketing: A 3-Part Loop

If you strip marketing down to its core, it’s really just these three steps repeated over and over.